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Kanye West and Gap have partnered  up to create a new clothing line. Kanye’s fashion company Yeezy will introduce his new line mid 2021. The announcement was made  on June 6th 2020 by both companies. According to the  The New York Times reports, Yeezy will follow West’s direction to create“modern, elevated basics for men, women and kids at accessible price points.”

West’s “design vision” will reportedly extend to the way in which the line will be showcased in Gap’s stores and online.

Gap which has suffered the closure of more than 100 North American stores in the last few years, has reportedly agreed to a 10-year deal, with the option to renew after five years. At the halfway point, Gap is reportedly hoping that Yeezy Gap will be generating $1 billion in annual sales.

Posting on Twitter, West shared a proposed logo for the partnership, with the initials YZY written in Gap’s trademark white font and contrasted against a familiar blue background. The latest venture from the rapper comes after he announced plans toThe rapper has filed a trademark for Yeezy Beauty, with a line of products including makeup, fake eyelashes, face masks, moisturisers, nail polishes, body oils, bath gels and shaving creams.

In April, Forbes also officially confirmed that he  is now a billionaire.

Writen by Nick Reilly


In Mikeisha Vaughn's recent article" How Tokenism And Demand Affects The Up-And-Coming Black Creative" she investigates Tokenism and the limitation of Black  designers,stylist and creatives.

Mikeisha Vaughn: “Unfortunately, tokenism is often on display in the fashion industry, allowing a limited amount of Black creatives to thrive at a time.”

Just because there are a few high profile black fashion designers and creatives that does not necessarily mean that they've  paved the way for the next generation!

To read the full cover story go to Essence.com


That's the sincere question of Chantal Fernandez when it comes to antiviral garments that the clothing organizations are making, " Antiviral" apparel, will it actually work to convince customers to buy their brand? The idea came to light through research that Covid-19 is more likely to spread through the air than on soft surfaces.Business of Fashion

Gianni and Levi’s  exposed their first time collaboration at the Copenhagens Fashion week A pallet of upscale denim items that are available for rent on Gianni’s renting platform Ganni repeat  the premiere denim pieces are widespread available across the U.S and the U.K

Writen by Witney Bauck

Kimberly Drew and Imanhi Randolph photographed

By Adrienne Raquel for Ganni x Levi's.

Photo: Courtesy of Ganni


Just days after the release of Cardi B’s Newest Single “WAP” has buzzed the internet. Elle Magazine has announced that Cardi will grace the cover of  their September issue 2020. Writer Marjon Carlos covers Cardi’s story. The 27 year old mom talks about politics and activism and the wrongful death of Breonna Taylor. She says she wishes she saw more male rappers speaking out about Taylor’s killing. Cari B also speaks out about the frequent attempts of cancellations against her and the accusation of the ghost Instagram accounts.
To read the full cover story and see more images from the photoshoot, head to elle.com.


Regardless of the concerns of the global pandemic there will be some Spring Fashion 20201 Week October 2020. Covid -19 has raised great concern globally and in the fashion world, a lot of fashion designers are turning its back on the traditional fashion calendar. The circumstances of the Spring Fashion week have been doubted amid the global Pandemic, economic turn down and protest against police brutality. There is a growing disturbance with the “What was and what has become” in the fashion world,  remarkably when it comes to the traditional calendar shows that are normally take place in the summer such as "The Mens Haute Couture are canceled or are taking place online.

But according to the The Fédération de la Haute Couture et de la Mode “The show must go on! From September 28 through October 8, for Spring 2021. The Paris fashion week will take place.The live online viewing will showcase a digital platform for participants to showcase new women's wear collections. According to a Press Release the online programming will align within the arrangements and recommendations of public authorities.

The introduction of a preliminary schedule has yet to be released but forecasting of who will attend is anticipated, Household names such as Dior have been within the realm of credibility. Brand CEO and President Pietro Becarri announced in a virtual press conference, that it plans to showcase a collection in September, and that "we hope to have some audience, if not a full room."Also A  possibility Saint Laurent may attend. Their reevaluation of introducing new lines has yet to be presented associated with a contemporary plan motivated by creativity.

New York, London and Milan Fashion Week have yet to announce their plans for the Spring 2021 season.


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